Mattel names Roger Lynch as CEO and Chairman, replacing Ynon Kreiz
Mattel named Roger Lynch as CEO and Chairman on Wednesday, Sept. 30, 2026, succeeding longtime leader Ynon Kreiz at the toy manufacturer.
Finance Reporter
EL SEGUNDO, Calif. — Mattel announced a leadership transition on Wednesday, Sept. 30, 2026, naming Roger Lynch as its chief executive officer and chairman to replace longtime leader Ynon Kreiz, according to a report by CNBC. The executive change shifts operational control of the multinational toy and family entertainment manufacturer to a new corporate head as the company enters its next governance phase.
Strategic Context
The transition places Lynch into the combined role of CEO and chairman at the El Segundo-based toy giant, succeeding Kreiz, who had directed the company's entertainment-led strategy and intellectual property expansion. Mattel's board opted for a consolidated leadership structure under Lynch, bringing in a new executive to oversee both manufacturing operations and the brand's media footprint.
Forward Outlook
Operators, suppliers, and retail partners will monitor the incoming leadership for signals regarding inventory pacing, seasonal manufacturing schedules, and the continuation of the company's film partnerships. Additional details concerning the operational handover were made public through corporate filings accompanying the Wednesday announcement.
Priya Nair
Finance Reporter
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