Google folds ads ranking into the Gemini serving stack inside Search
The most valuable inference job in Mountain View is still a click, not a chatbot. Gemini is being asked to earn its keep there.
James WhitakerTechnology Editor
Server racks inside a data center
MOUNTAIN VIEW, Calif. — The most valuable inference job in Mountain View is still a click, not a chatbot. Gemini is being asked to earn its keep there.
People familiar with the ranking stack said a growing share of commercial queries now share serving capacity with Gemini, a move that makes GPU scarcity an ads-margin story.
James Whitaker
Technology Editor
Reports on semiconductors, cloud infrastructure, and the industrial politics of AI.