Local couple brings Pilates Addiction franchise to McKinney's Craig Ranch

MCKINNEY, Texas — Sept. 16, 2026 — Local operators Alex and Naomi Calle are bringing a new franchise location of Pilates Addiction to the Craig Ranch master-planned community, according to a PR Newswire release published on Sept. 16, 2026. The launch establishes a commercial presence for the high-energy fitness concept in a McKinney market where the couple has maintained residency for nearly two decades.

Strategic Context

The entry of Pilates Addiction into Craig Ranch places a franchise venture into an established residential and commercial corridor. Alex and Naomi Calle leverage nearly 20 years of local community residency to anchor the studio within the master-planned development, targeting the consumer base residing within the Craig Ranch neighborhood and surrounding Collin County submarkets.

Forward Outlook

Operators and local commercial real estate observers tracking the regional fitness sector will monitor how the new studio scales within McKinney's competitive boutique wellness market. The launch reflects ongoing franchise activity in high-growth Texas submarkets, with future operational milestones depending on local membership acquisition and retention within the Craig Ranch community.