Mazda secures multi-year partnership as official automotive and SUV partner of NICA nationwide

IRVINE, Calif. — Sept. 16, 2026 — The National Interscholastic Cycling Association (NICA) announced a multi-year commercial partnership with Mazda North American Operations, securing the automaker as its official nationwide automotive and SUV partner, according to a PR Newswire release published on Sept. 16, 2026.

Strategic Context

Under the multi-year agreement, Mazda North American Operations gains exclusive category positioning across NICA's national footprint. In addition to the overarching automotive partnership, Mazda secured the title of presenting sponsor for NICA regional events. The corporate sponsorship aligns the Irvine, California-based automaker with a nationwide youth sports organization focused on mountain biking programs for middle and high school students.

Forward Outlook

Neither NICA nor Mazda North American Operations disclosed the financial terms or exact duration of the multi-year contract in the initial announcement. Operators and marketing allocators tracking youth sports sponsorships will watch for activation details as Mazda integrates its SUV lineup into NICA's regional event calendar across the country.

Source: PR Newswire, Mazda Named NICA's Official Automotive and SUV Partner Nationwide and Presenting Sponsor of NICA Regional Events in Multi-Year Partnership.