Nike's chief cuts layers in North America after a wholesale reset
The brand does not have a logo problem. It has a decision-rights problem between headquarters and the account.
Marcus ChenLeadership & Policy Correspondent
Team discussion in a glass-walled office
BEAVERTON, Ore. — The brand does not have a logo problem. It has a decision-rights problem between headquarters and the account.
A layer of regional brand managers is being removed so wholesale partners have one owner for assortment, people familiar with the reorganization said — the kind of chart that only matters if fill rates move.
Marcus Chen
Leadership & Policy Correspondent
Follows Fortune 500 succession, boards, and the labor bargains reshaping corporate America.