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Nike's chief cuts layers in North America after a wholesale reset

The brand does not have a logo problem. It has a decision-rights problem between headquarters and the account.

Marcus ChenLeadership & Policy Correspondent
Team discussion in a glass-walled office

Team discussion in a glass-walled office

BEAVERTON, Ore. — The brand does not have a logo problem. It has a decision-rights problem between headquarters and the account.

A layer of regional brand managers is being removed so wholesale partners have one owner for assortment, people familiar with the reorganization said — the kind of chart that only matters if fill rates move.

Marcus Chen

Leadership & Policy Correspondent

Follows Fortune 500 succession, boards, and the labor bargains reshaping corporate America.