Trump Order Sparks Massive Surge in Slovenia Si Domains

Trump Order Drives Si Domain Registrations Up

On Friday, Oct. 2, 2026, TechCrunch reported that the.si domain name is seeing unprecedented demand following an executive order signed by President Trump. The mandate directs all government agencies to refer to artificial intelligence as super intelligence. This mirrors the early days of the AI boom, when interest in the.ai domain tied to Anguilla spiked and generated millions for that island territory.

President Trump's executive order stated that the capabilities of today's frontier systems do much more than imitate or automate discrete aspects of human intelligence, and that they increasingly represent not merely artificial intelligence but a new super intelligence.

Registry and Hostinger Volume Surge

The.si extension is officially managed by Registry SI in Slovenia, a country that happens to be the birthplace of First Lady Melania Trump. Klara Herman, a spokesperson at Registry SI, told the BBC earlier in the week that there was a 2,199% increase in.si domain name purchases in September, though she stopped short of attributing the entire surge exclusively to President Trump. Registry figures show 11,000 new addresses recorded on September 30, which was the day after the executive order was signed, followed by nearly 13,000 new.si domain registrations in the subsequent 24 hours.

Web hosting platform Hostinger reported that.si has climbed to become its second most popular domain extension, trailing only.com. Hostinger data indicates that roughly 4,300 customers registered.si addresses on September 30, with about 5,400 more following on October 1. More than three-quarters of all.si domains registered since September 23 were secured during those final two days, with over half of the buyers originating from the United States and India. Meanwhile, competing web hosts experienced mixed results. GoDaddy does not currently host the.si domain, Squarespace did not respond by publication time, and Wix reported only minimal activity with no meaningful uptick since September 29.

Speculative Buyers and Pricing Dynamics

Hostinger noted that only about 3% of the newly registered.si domains explicitly relate to AI, leaving the vast majority classified as unclassified names that do not match any specific category. While many buyers are individuals and businesses securing brand assets, a significant speculative element is driving acquisitions as buyers position themselves to resell domains later. This mirrors market behavior seen across other tech sectors, reminiscent of how shifts in corporate naming strategies impact markets such as when Dow's rough month, Micron's revenue surge, and Google's Gemini 4 launch shape market opening or when broader platform changes drive allocation shifts like Interpol warns artificial intelligence is accelerating speed and scale of cyber threats. Kim Than, CEO of Genius PR, stated that he purchased the.si version of his company name to protect his brand cheaply rather than paying more later, viewing domains as digital collectibles that can potentially be tokenized and traded on the blockchain.

Economic Limits and Growth Expectations

Klaudijus Januitis, head of domains at Hostinger, expects demand for.si to continue growing while noting that it is unlikely to replace.ai outright. Instead, buyers view.si as a more available and affordable alternative. Januitis cautioned that Slovenia will not replicate Anguilla's windfall, pointing out that Anguilla charges a premium of $90 for a two-year commitment that goes directly to the government treasury, whereas.si costs around $12 a year on Hostinger with revenue flowing to the registry. For Anguilla,.ai built a second economy, but for Slovenia, the.si surge represents a welcome financial bonus.