U.S. restaurant consumers shift spending and ordering habits, Popmenu study finds

ATLANTA — U.S. dining habits are shifting as patrons modify their spending patterns and ordering habits at restaurants, according to data released on Sept. 30, 2026, by Popmenu. The study outlines how diners are adjusting check totals through selective ordering while average weekly restaurant expenditures show mixed movement across multiple periods.

Strategic Context

According to the Popmenu study published on Sept. 30, 2026, consumers currently spend an average of $100 per week on restaurants. That figure marks an increase from $90 per week recorded in February, but remains below the $115 per week average reported in June 2025.

To manage check totals amid these fluctuating spending levels, diners are employing specific ordering strategies. The study notes that consumers are increasingly substituting standard beverages with tap water, ordering children's meals for adult portions, and choosing appetizers in place of full entrees to reduce their final bills.

Financial & Macro Implications

Beyond menu selections and check sizes, the survey examined consumer receptivity to restaurant technology. According to the Sept. 30 data release, 60% of consumers indicate they are comfortable with restaurants utilizing artificial intelligence for various aspects of operations.

Forward Outlook

Operators, CFOs, and allocators monitoring consumer discretionary spending in the hospitality sector can review the full findings and metrics in the official report published via PR Newswire.