Starbucks' new chief treats store complexity as the core turnaround problem
The company does not have a coffee problem so much as a SKU, labor, and square-footage problem.
Leadership & Policy Correspondent
Leadership meeting in a modern boardroom
SEATTLE — The company does not have a coffee problem so much as a SKU, labor, and square-footage problem.
The new CEO is cutting drink modifications and asking operators for a simpler peak-hour ticket — a cultural change dressed up as a menu change, which is why the union fight is still in the room.
Marcus Chen
Leadership & Policy Correspondent
Follows Fortune 500 succession, boards, and the labor bargains reshaping corporate America.
