Google tests letting Gemini call businesses for you
Google is testing a new feature that lets Gemini make phone calls to businesses, starting with U.S. Pixel 11 owners who pay for a subscription.
Technology Editor
MOUNTAIN VIEW, Calif. — Google is testing an artificial intelligence feature that lets its Gemini model place phone calls to businesses on behalf of users, according to a report published by TechCrunch on Sept. 24, 2026.
Strategic Context
The new functionality is initially scheduled to roll out exclusively to Pixel 11 device owners in the United States who maintain a paid Gemini subscription. This targeted deployment integrates AI-driven voice agents directly into consumer hardware, marking a shift in how automated software interacts with traditional telephone lines.
Forward Outlook
As Google initiates this testing phase for U.S. subscribers, technology operators and market competitors will evaluate consumer adoption and the practical integration of AI-placed calls into everyday commercial workflows. Future expansion will depend on the performance of the initial rollout among Pixel 11 hardware owners.
James Whitaker
Technology Editor
Reports on semiconductors, cloud infrastructure, and the industrial politics of AI.
