Mark Zuckerberg debuts $1,299 Meta VR Glasses and Muse Charm pendant as part of AI agent push

SAN FRANCISCO — Meta Platforms CEO Mark Zuckerberg debuted a new hardware lineup anchored by $1,299 VR glasses and a companion pendant named Muse Charm, framing the devices as central to the company's broader push into autonomous artificial intelligence agents, according to a CNBC Technology report published Sept. 24, 2026.

Strategic Context

The product unveiling took place at Meta Connect, the company's developer conference where executive leadership outlines consumer hardware roadmaps. The $1,299 price point for the new virtual reality glasses positions the hardware at a distinct tier within the consumer electronics market, while the introduction of the Muse Charm pendant expands Meta's physical ecosystem beyond traditional headsets and smart glasses into wearable auxiliary form factors designed to support AI agent interactions.

Forward Outlook

Operators and hardware allocators monitoring Meta's consumer strategy will track how these new devices integrate with the company's software infrastructure and AI agent architectures. Additional operational details regarding supply chain procurement, manufacturing capacity, and shipment timelines were not specified in the initial product release.