The Expo Group Acquires toddstreet to Expand Experiential Marketing Capabilities

DALLAS — The Expo Group announced the acquisition of toddstreet, a premier experiential marketing and live events firm, according to a PR Newswire release published on Sept. 23, 2026. The transaction unites trade show, event, and communications operators to scale capabilities in delivering in-person brand experiences and managing corporate gatherings.

Strategic Context

The acquisition brings together two established players in the face-to-face marketing and expositions sector. The Expo Group, known for its positioning as event architects connecting communities, absorbs toddstreet to bolster its portfolio in live corporate environments and strategic event production. Both organizations operate in the business-to-business and corporate brand activation space, where scale and operational execution dictate procurement wins among enterprise clients.

By combining toddstreet's experiential footprint with The Expo Group's infrastructure in trade shows and expositions, the combined entity aims to capture rising demand for unified brand programs. Corporate buyers increasingly seek single-source vendors capable of handling everything from large-scale exposition logistics to bespoke live marketing campaigns.

Forward Outlook

Operators and allocators monitoring the events sector will watch how the integration proceeds across logistics, staffing, and account management. The success of the transaction rests on unifying two distinct corporate cultures and client rosters without service disruption during peak trade show cycles. Full details of the purchase price, debt structure, or retained equity were not disclosed in the initial corporate announcement.

Source: PR Newswire, The Expo Group Acquires toddstreet to Lead the Next Evolution of Experiential Marketing.